"I often don’t trust the built-in search to return better results than
I’d get from Google"
Nowadays people prefer to search google on how to buy a house, get travel insurance, choose their next
notebook - even if they already know their prefered brand. Letting users search on google rather than on
your own websites, puts you in the danger zone.
Maybe google is not showing your result, and if they do, for sure a competitor has bought some Adwords to
steal attract your customers.
Existing build-in-search tries to answer your request based on keyword search. For certain use cases where you exactly looking for a phrase in a document this is great. But it is awful in many cases, when the system does not understand the intent of the user.
This is not part of the prototype but shows you the power of SuperSearch.
Using Watson Assistant to understand the intent and entities users are looking for, opens a new field of opportunities. We cannot just give more accurate results on any given search, we are even able to transform search into queries to access Companies databases like employers list, exchange rates, shopping products or car lists.
How it works
SuperSearch takes the searched keyword from a local website, calls the SuperSearch API. Amonghst other things SuperSearch calls the IBM Watson Assistant to understand what End Users are looking for. Finally SuperSearch then decides
- if it has the final answer and nothing more is needed
- if it needs to connect to existing Company Databases first. For example to convert currency on the fly
- or if it returns a simple Keyword search
How do we plan to enter the market.
1st Qualify for San Francisco
Introducing SuperSearch at PartnerWorld would be a strong signal to the market, that there is a new kid in town.
2nd First client online
Proof of concept with SuperSearch for the Swiss National Recycling System for electrical equipment from Swico by December 2018.
3th Product market fit
In our sales process we target big international brands where we can offer quick
wins for their build-in-search - and growth once we are in. It will be our job in the next 3 months to
understand what kind of clients are seeing
the need, are willing to start a project and have the potential to growth as soon as they start using
SuperSearch. With growth we mean that the search volume will massively increase as soon as their user
superiority of this new way how to navigate and find the wanted content.
Our focus lies on industry leaders where we see a potential to scale within the industry.
If you know someone who we should talk to, drop Daniel a mail: email@example.com.
Since 1995 Netlive IT AG developes Software and Internet Solutions for a
wide range of clients in Switzerland. For two years we are using Watson Services for Brands like UBS,
IKEA, localsearch (Swisscom) and Novo Nordisk.